Intake Form

I am thrilled to be considered for your next project.

My priority is to create a website that achieves your strategic goals, while at the same time communicating what makes you or your brand unique, special, and different. Your answers to the following questions will help me estimate the size, scope, and nature of your website, as well as help you think through what it is exactly you would like to create.

General information

AKA, JUST THE FACTS

Who’s the primary contact for this project?

First Name

Last Name

Do you have an ideal date for website launch?

YYYY

Project budget

How creative can we be with your project?

Strategic goals

WHAT IS IT THAT YOU WANT, REALLY?

Please tell me about the range of work you do.

This could be the products you sell, the services you offer, or the content you create.

Describe the ideal visitor to your website.

Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far? Young or old?

When your ideal visitor arrives, what frame of mind are they in?

Seeking information? Ready to purchase?

If your ideal visitor visited your website, what 3 things would you want them to do before they left?

Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?

Design

HOW DO YOU WANT TO BE SEEN?

Give me the lay of the land.

Tell me about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?

What makes you or your business unique/special/different?

Examples

Which sites would you consider for inspiration?

Example 1

Example 2

Example 3

Nuts and bolts

LET’S TALK NITTY GRITTY

Do you already have an existing website or domain?

http://

What kind of assets will you be able to provide for your website?

Check all that apply

Branding (logos, colors, fonts)

Copy (bios, headlines, about pages, services, product descriptions etc.)

Images (team, products, services)

Over to you

Anything else you’d like to tell me about this project?

Intake Form

I am thrilled to be considered for your next project.

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