I help people use Squarespace for good, for growth, & to deliver value
I was born and raised in Dominican Republic, where I got my BS in Computer Science in 2004. Three years into that degree, I noticed I spent more time designing how applications looked than how they worked.
That's when my love for design began.
I spent many nights and weekends teaching myself Flash and web design, and I was hooked. I even did a couple of paid multimedia projects.
Then I heard about Full Sail University in Orlando, one of the most prestigious schools in the world for creatives, and I knew I had to go there. My dream came true and I moved to The States. That same week, I was "welcomed" by 3 hurricanes! (What was that about?).
I got a degree in Digital Media, and upon graduating, was hired by Full Sail to design their online learning platform.
Equipped with skills in the best of both worlds, programming and design, I started a web design business on the side focusing on the Squarespace platform.
Since then I have created dozens of clean, unique, usable websites.
My knowledge and appreciation of user experience (UX) grew, and now it is my focus when it comes to design.
Web design is mostly visual appearance and aesthetics, while UX design deals more with the functionality, usability, and efficiency.
After all, pretty websites go to waste if users can’t quickly and effectively find what they’re looking for.
Looking back, I am thankful to have found such fulfilling work at an early age.
Applying my love of creative problem solving, communicating with visuals, and building functional and positive user experiences is only one part of my passion picture.
I learned very quickly that an emphasis on strategy and the business side of entrepreneurship was the only way I could grow my business.
I searched for helpful resources to point me in the right direction, but I struggled to find any that explained things simply.
So I figured things out by trial and error. As I came across effective strategies and tips, I bounced them off like-minded friends and business partners.
The systems and platforms my business was built on also needed to be designed for growth.
Now my passion is two-fold. It started as a love of design, but it's grown to a love of helping other entrepreneurs turn their ideas into successful, profitable businesses.
So breathe a sigh of relief, because I'm here to help you understand which beginner-friendly platforms and tools you should be using and how to use them. You will finally be confident that your business is built on a strong foundation without blowing your budget.
I'm so glad you're here, and I hope you find my site helpful, whether it's through a blog post, email, course, workshop or resource.
Thanks for stopping by!